For Funders & Partners
Here’s what this is, who’s running it, and what working together looks like.
What this is
Connectioning is a UK LTD company. We’re the coordination layer for 300+ existing cooperative, community wealth, and alternative economy movements, making them visible to each other and to mainstream audiences, then routing people toward real, local action.
We don’t run the cooperatives or the land trusts. We connect people to the ones already running.
The proof
One video reached over 5 million people and was cited by MSPs during the debate on Scotland’s Community Wealth Building Bill, which passed 103-0 in February 2026. The world’s first national legislation of its kind.
A single partnership sent us 200+ people a day asking what they could actually do and how to start. That’s exactly what we’re building the pipeline to handle.
Who’s running it
Jessica Friday, founder. Four years of building this is what made the Scotland video land the way it did. She wrote it, posted it, and watched it reach over 5 million people and get cited in the actual parliamentary debate.
What partnership looks like
If you’re a creator or storyteller
Join the coordinated network. Learn the frameworks for what actually spreads. Your reach grows, the collective signal grows, and the people who find you through us arrive already partway along the journey.
If you’re building a project or movement
We translate your work into language anyone can understand, connect your community to the wider network, and route people who are ready to act toward what you’ve already built. You don’t change what you’re doing. We’re the layer that makes it findable.
If you’re a funder
You’re investing in the layer that makes every other investment in this space more visible and more findable. The cultural groundwork has to come before the policy and investment landscape shifts. Scotland just proved the pattern.
“I’m here because I’m building regenerative systems and I believe you’re building the connective tissue this movement needs.”
Shawna, paid subscriber